57: Contents

14 04 2009

Salutations everyone. Here is what we have in this months issue.

1. AnthroClub Minutes by Selena Farnesi

2. TheAnthroGuys Blog post by anthroguy, aka Dr. Delcore

3. EmpFresnoState Blog post by Dalitso Ruwe

4. SWAA 2009 by Ashlee Dotson

5. Darwin Awards

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57: AnthroClub:Minutes

14 04 2009

By Selena Farnesi

At the March 26, 2009 Anthropology Club meeting, we took count of our ongoing fundraisers and brainstormed new ways to raise money for our club. Please let the club know of any ideas by commenting on our blog. As you all know, we have been selling tote bags this year. The bags depict each of the four sub-disciplines of anthropology with both a heading and representative logo. There were 21 tote bags left, Ten of them were sold by our President Vinny, Editor in Chief Ashlee, and Kathryne [as of April 7, 2009 the count may be different]. If anyone is interested in purchasing one, there may be some left, talk to Kathryne or Dr. Mullooly.
Thanks to the productiveness of tote bag sales, we have been able to add $122.25 to the Anthropology account. We have started to think of new fundraisers and fun. The top ideas presented in last week’s meeting were t-shirt sales, membership fees, donations from the Fresno County Archaeological Society, and speaker presentations/book sales.
In new business, the Anthropology club has decided it may be a great idea to sponsor the Amnesty International club’s Genocide Awareness Day project. The project will consist of booths for multiple groups who have been victims of genocide with an emphasis on Darfur. If anyone would like to help support this event and represent the Anthropology Club, you could potentially receive community service hours and/or extra credit – please talk to your respective teachers.
The event will be held on Wednesday, April 29th from 8:00am – 2:00pm. Please contact Dr. Mullooly if you are willing to participate in the event.





57: AnthroNews:TheAnthroGuys Blog

14 04 2009

AnthroNews:TheAnthroGuys Blog
By theanthroguy (aka Dr. Delcore)

My last few postings have been about ArcHop and plans for developing more affordable, high-density living spaces in downtown Fresno. But now that the Feb. 5 exhibit is over and we’re in data analysis mode on that one, I’m back to having the library on my mind more than ever.
Fresno State just opened a new library this month – find it on facebook by searching “Henry Madden Library.” But already for the last six months, The Anthro Guys and our students have been studying student life for the library. Dean Peter McDonald commissioned the study last year. His goal is to increase student usage, enhance the experience of all users, and make the library central to campus life. That’s a tall order, but when we met him, Dean McDonald was already aware of Nancy Fried Foster and Susan Gibbons’ “Studying Students: The Undergraduate Research Project at the University of Rochester.” Rochester anthros Foster and Gibbons, in collaboration with their campus librarians, probed student study and paper-writing habits and translated the results into design insights for library services. Dean McDonald saw the potential for an ethnographic study of Fresno State students to help him achieve his goals for library services, and the study was off and running.
What are we doing? Over the next few weeks, I’ll try to post about our actual research activities. Last fall, we attended the Participatory Design Conference at Indiana University and came away with a wealth of new methodological ideas. Most are united by the reality that merely asking people what they want in products and services is woefully inadequate to inspiring better design for rich user experience. In general, people simply can’t tell you what they want from something as complex as “the library.” However, they do know – at some level – what makes for a rich experience. The challenge is to get that out of them, find the design insights, and translate them into actions and policies. Consequently, one thing we’re deep into right now is Student Theater. In Student Theater, we direct some student participants in the first half of a skit that implicates the library somehow, then invite other student participants to direct the players toward a conclusion.

[This is not the end of the blog, for the rest of it, and others go to theanthroguys blog here: http://theanthroguys.com/2009/03/02/the-library-study/]





57: AnthroNews: EmpFresnoState Blog

14 04 2009

[The following is from the blog of the Anthropology, Engineering, and Entrepreneurship]

TOURING WITH THE BAND
by Dalitso Ruwe
Have to admit, I felt it was going to be a daunting task when I was asked to coordinate a design workshop for our potential target audience for our product. Sure the folks at IDEO made it look easy when we watched their video in class but things often are different in reality than what we see on the screen. Nevertheless, I welcomed the challenge as an aspiring Social Scientist/Entrepreneur.
Using ethnography techniques I have been exposed to in class, Dr. Delcore and I were able to come up with three ideal prompts for our pilot workshop. For the first workshop we solicited eight local musicians who are pretty well established in town and have been acquainted with each other either through a mutual friend or played at the same venue. As the attendees began to come in and converse about various projects they are all working on, I began to realize that whichever marketing guru ever said “Your customers don’t know what they want” must have been in a closed room working as a “lone genius” trying to come up with the next best marketing idea. Listening to the conversation going on in the room it was apparent that no one knows more about your product than your customers who interact with the product on a daily basis and often cover up their frustration with the products by finding innovative ways to supplement what the original product lacks or go buy a different product.

http://empfresnostate.wordpress.com/2009/03/12/49/