47: AnthroBooks: Doing Anthropology in Consumer Research

11 03 2008

The very latest in EthnoPraxis:

Left Coast Press announces the publication of a major new book on applied ethnographic research:
Doing Anthropology in Consumer Research
Patricia L. Sunderland and Rita M. Denny (Practica Group)

“Offering a work like this to a client can go a long way to clarifying what we do, and facilitating dialogue over problem definition.”-Inga E. Treitler, Anthropology News

“This book is a gem…. Had I had access to such a text earlier, my students would have been far more aware of, and far better prepared for, the careers that awaited them…. [It is] eloquently written with wit and candor, and filled with intriguing vignettes illustrating just how important the work of practitioners can be in advancing anthropological theory and method. The use of multiple methods within the overall ethnographic framework, including rapid appraisal and semiotic analysis, is a model for contemporary fieldworkers, regardless of the location or domain of their work.”
-From the Foreword by Donald Stull

“This work succeeds brilliantly in blurring the increasingly unhelpful perception of a divide between ‘applied’ and ‘academic’ anthropology. Along several dimensions, it demonstrates how ‘cutting edge’ and indeed ‘theoretical’ post-1980s ethnographic research on consumers and marketing has been.”
-George Marcus, University of California Irvine

“Whatever type of anthropology you might pursue, you’ll find an entree to the field in the following pages.”
-From the Foreword by John F. Sherry, Jr.

To Order:
$79.00 (U.S.), $79.00 (Canadian), £42.99 (Cloth)
$29.95 (U.S.), $29.95 (Canadian), £15.99 (Cloth)




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